During the post-Civil War decades, the major Eastern literary magazines – the Atlantic, Scribner's, Harper's – came to serve, in Malcolm Cowley's phrase, as the “principal voices of the genteel era.” The business of the magazines – with Boston's Atlantic at the head – was delivering “culture” to the middle class. As Walt Whitman wrote in his essay “Personalism,” published in The Galaxy in May 1868, “The writers of a time hint the mottoes of its gods. The word of the modern, say these voices, is the word Culture.” But in pointing out that the culture everywhere advocated by American writers was based largely on European models, Whitman exposes a pathetic irony: “Never, in the Old World, was thoroughly upholster'd exterior appearance and show, mental and other, built entirely on the idea of caste, and on the sufficiency of mere outside acquisition – never were glibness, verbal intellect, more the test, the emulation – more loftily elevated as head and sample – than they are on the surface of our republican States this day.” In their slavish worship of European models and consequent devaluation of the native, American writers had become the high priests of a thin and bloodless “culture” that was distributed abroad through the magazines.
Whitman shrewdly recognized, as Alan Trachtenberg has written, that genteel culture had become an instrument of “social control.”